For dealerships
Dealership-Sponsored Motorcycle Rides
A dealership sponsors a group ride by creating and promoting it on 2 Wheels in Common the same way any organizer would: set a route, date, time, and meeting point, and it shows up in regional ride discovery for riders near you.
You sell a bike, the customer rides it home, and that is usually the last you hear from them until the next service appointment. A sponsored group ride is one of the simplest ways to change that. It gives you a reason to bring customers back to the lot, puts your dealership at the center of a community built around a brand or model, and turns a one-time test ride into something people look forward to.
Why sponsor a ride instead of running a sale
Sales events end when the discount does. A group ride does not have that problem. Riders who bought a bike from you get an ongoing reason to associate your dealership with something they enjoy, not just a transaction. New customers meet current owners on the road, which does more for confidence in a purchase than any spec sheet. And if you scope the ride to a local riding group, it becomes a recurring touchpoint instead of a one-off event.
It also reaches riders you have not sold to yet. A ride you create is not locked to your existing customer list. It surfaces in regional ride discovery for riders near you, the same way any other ride does.
What you get
There are two ways to run a ride from your dealership, and they are built for different jobs.
A group ride from a rider account. Any organizer can schedule a ride with a route, a date, a start time, and your lot as the meeting point. That is what the rest of this page covers, and for a standard dealership ride it is enough. It comes with no dealership branding, no leads, and no stats, because a rider account is a person, not a business.
A Ride-In hosted by your dealership. Claim your listing under Find a Shop for free and you get Scrambler, a business dashboard with team accounts. On the Pro listing tier ($19/mo) your dealership hosts unlimited Ride-Ins: riders converge on your lot within a time window, the Ride-In and your business page carry "Hosted by" branding, riders who want to hear from you opt in as leads you can export as CSV, and you see views, interest, and leads for every Ride-In. See business pricing for the full comparison.
Either way, the ride surfaces where riders already look.
- Regional ride discovery. When you create a ride, it appears on the real regional map that riders browse to find upcoming rides, filterable by this weekend, the next 7 days, or everything on the calendar.
- A proper ride, not a group-chat mess. You set the route, date, time, and meeting point (your dealership lot is a natural choice) and riders RSVP so you know how many people are showing up before the day arrives.
- Group scoping. If you want a recurring ride aimed at your regulars rather than the general public, you can scope it to a local riding group so it only shows up for members of that group instead of the whole region.
That is what a rider-account ride covers: the same tools every organizer has, applied to a ride your dealership happens to be sponsoring. When you want your name on it and a list of who showed interest, that is what the Pro listing tier is for.
How to run one
Start simple. Pick a route your customers can realistically handle, a meeting point at or near your dealership, and a date that does not compete with a big local event. Then set it up as any organizer would. See how to schedule a group ride for the specifics on route, date, and meeting-point setup.
If you want this to become a standing thing (a monthly dealership ride, say), consider setting up or partnering with a local riding group so the ride has a home between events and regulars have somewhere to find each other beyond the day of the ride. Here is how to create a motorcycle riding group if you want to go that route.
Why it lasts longer than a sale
Riders remember who got them out on the road, not just who sold them the bike. A dealership that sponsors a ride worth showing up to earns a kind of loyalty a discount never will. The tools to do it are already there. Start with a reason for riders to meet at your lot instead of somewhere else, and add the branding and leads when the rides become a standing thing.
Questions riders ask
- Why should a dealership sponsor a group motorcycle ride?
- A sponsored group ride gives new-bike customers a reason to come back to the dealership after the sale, builds loyalty around a specific brand or model, and turns a test ride into an ongoing relationship instead of a one-time transaction. It also puts your dealership in front of riders who are not yet customers but ride in your area.
- How do I schedule a dealership-sponsored ride on 2 Wheels in Common?
- You create the ride the same way any organizer does: set a route, date, time, and meeting point (often your dealership lot), and it goes into regional ride discovery so riders in your area can find it and RSVP.
- Does 2 Wheels in Common have dealer accounts, branding, or lead capture?
- Yes. A dealership claims its listing under Find a Shop for free and gets Scrambler, a business dashboard with team accounts. On the Pro listing tier ($19/mo) the dealership hosts unlimited Ride-Ins with "Hosted by" branding on its business page and on each Ride-In, captures leads from riders who opt in (exportable as CSV), and sees per-Ride-In stats. Ordinary group rides with a route and start time are still created from a rider account, the same way any organizer does.
- Will riders outside my existing customer base see the ride?
- Yes, if you create it as an open ride. Rides you create show up in regional ride discovery for riders near you, not just people who already follow your dealership, which is useful for reaching riders who have not bought from you yet.
- Can I scope a sponsored ride to just my dealership's regulars?
- You can scope a ride to a local riding group instead of the full region, so it only surfaces for members of that group. That works well for a recurring dealership ride aimed at your regulars rather than the general public.
- What happens after a customer test-rides a bike, and how does a sponsored ride help?
- A test ride ends when the customer leaves the lot. A sponsored group ride gives that same customer a reason to come back: ride the bike they bought alongside other owners, meet people in the local riding group, and associate your dealership with the community around the model as well as the sale.
Ready to host riders at your dealership?
See business pricingOr find your listing and claim it for free.